{"id":1966,"date":"2026-03-15T09:00:00","date_gmt":"2026-03-15T00:00:00","guid":{"rendered":"https:\/\/sherry-works.com\/field-note\/?p=1966"},"modified":"2026-03-17T21:27:47","modified_gmt":"2026-03-17T12:27:47","slug":"three-metrics-to-teach-ga-first","status":"publish","type":"post","link":"https:\/\/sherry-works.com\/field-note\/2026\/03\/15\/three-metrics-to-teach-ga-first\/","title":{"rendered":"\u65b0\u4eba\u306bGA\u3092\u6559\u3048\u308b\u3068\u304d\u3001\u6700\u521d\u306b\u4f1d\u3048\u308b3\u3064\u306e\u6570\u5b57"},"content":{"rendered":"\n<p>4\u6708\u306b\u306a\u308b\u3068\u3001\u73fe\u5834\u306b\u3061\u3087\u3063\u3068\u3057\u305f\u5b63\u7bc0\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u4eba\u304c\u5165\u308b\u3002<br>Slack\u306e\u30a2\u30a4\u30b3\u30f3\u304c\u5897\u3048\u308b\u3002<br>\u305d\u3057\u3066\u8cea\u554f\u304c\u5897\u3048\u308b\u3002<\/p>\n\n\n\n<p>\u4e2d\u3067\u3082\u6bce\u5e74\u307b\u307c\u78ba\u5b9f\u306b\u6765\u308b\u306e\u304c\u3001\u3053\u308c\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300cGA\u3063\u3066\u3001\u3069\u3053\u898b\u308c\u3070\u3044\u3044\u3093\u3067\u3059\u304b\uff1f\u300d<\/p>\n\n\n\n<p>\u3044\u3044\u8cea\u554f\u3067\u3059\u3002<br>\u3080\u3057\u308d\u805e\u3044\u3066\u304f\u308c\u305f\u65b9\u304c\u52a9\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3001\u3053\u3053\u3067\u5148\u8f29\u304c\u771f\u9762\u76ee\u306b\u7b54\u3048\u59cb\u3081\u308b\u3068\u3001\u3060\u3044\u305f\u3044\u3053\u3046\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u304b\u3002<br>\u30e6\u30fc\u30b6\u30fc\u3068\u306f\u4f55\u304b\u3002<br>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306f\u4f55\u304b\u3002<br>\u30a4\u30d9\u30f3\u30c8\u3068\u306f\u4f55\u304b\u3002<\/p>\n\n\n\n<p>\u8aac\u660e\u3057\u3066\u3044\u308b\u9014\u4e2d\u3067\u3075\u3068\u6c17\u3065\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u3042\u308c\u3001\u3053\u308c\u6388\u696d\u3058\u3083\u306a\u3044\uff1f\u300d<\/p>\n\n\n\n<p>\u65b0\u4eba\u306f\u9759\u304b\u306b\u306a\u308a\u307e\u3059\u3002<br>\u3046\u306a\u305a\u3044\u3066\u306f\u3044\u308b\u3051\u3069\u3001\u9854\u304c\u3061\u3087\u3063\u3068\u9060\u3044\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u6700\u5f8c\u306b\u3053\u3046\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u3061\u3087\u3063\u3068\u89e6\u3063\u3066\u307f\u307e\u3059\uff01\u300d<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3060\u3044\u305f\u3044\u3001<strong>GA\u8ff7\u5b50\u306e\u59cb\u307e\u308a<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u50d5\u306f\u3053\u308c\u3092\u4f55\u56de\u304b\u3084\u3063\u3066\u304b\u3089\u3001\u65b9\u91dd\u3092\u5909\u3048\u307e\u3057\u305f\u3002<br>GA\u3092\u5168\u90e8\u8aac\u660e\u3059\u308b\u306e\u3092\u3084\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u4ee3\u308f\u308a\u306b\u3001\u6700\u521d\u306b\u3053\u3046\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u300c\u307e\u305a3\u3064\u3060\u3051\u898b\u308c\u3070\u5927\u4e08\u592b\u3067\u3059\u3002\u300d<\/strong><\/p>\n\n\n\n<p>PV<br>CVR<br>CTR<\/p>\n\n\n\n<p>\u3053\u306e3\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u65e5\u306f\u305d\u306e\u8a71\u3092\u3057\u307e\u3059\u3002<br>\u65b0\u4eba\u6559\u80b2\u306e\u8a71\u3067\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u5b9f\u306f\u3082\u3063\u3068\u5358\u7d14\u3067\u3001<strong>\u672a\u6765\u306e\u81ea\u5206\u306eSlack\u901a\u77e5\u3092\u6e1b\u3089\u3059\u6e96\u5099<\/strong>\u306e\u8a71\u3067\u3059\u3002<\/p>\n\n\n\n\n\n\n\n<h2 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class=\"wp-block-heading\">\u65b0\u4eba\u304c\u5165\u308b\u3068\u3001GA\u306e\u898b\u3048\u65b9\u304c\u9055\u3046<\/h2>\n\n\n\n<p>\u5c11\u3057\u3060\u3051\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u4eba\u3068\u5148\u8f29\u3067\u9055\u3046\u306e\u306f\u3001\u77e5\u8b58\u306e\u91cf\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br><strong>\u8996\u7dda\u306e\u9806\u756a<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5148\u8f29\u306fGA\u3092\u898b\u308b\u3068\u304d\u3001\u982d\u306e\u4e2d\u3067\u3053\u3046\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eba\u306f\u6765\u3066\u3044\u308b\u304b\u3002<br>\u6210\u679c\u306f\u51fa\u3066\u3044\u308b\u304b\u3002<br>\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u304b\u3002<\/p>\n\n\n\n<p>\u3053\u306e3\u3064\u3092\u78ba\u8a8d\u3057\u3066\u304b\u3089\u3001\u7d30\u304b\u3044\u6570\u5b57\u3092\u898b\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3067\u3082\u65b0\u4eba\u306f\u9055\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>GA\u306e\u753b\u9762\u3092\u898b\u305f\u77ac\u9593\u3001\u3053\u3046\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6570\u5b57\u304c\u591a\u3044\u3002<br>\u3069\u308c\u304c\u91cd\u8981\u304b\u5206\u304b\u3089\u306a\u3044\u3002<br>\u3069\u3053\u3092\u898b\u308c\u3070\u3044\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u72b6\u614b\u3067GA\u306e\u6982\u5ff5\u8aac\u660e\u3092\u3059\u308b\u3068\u3001\u307b\u307c\u78ba\u5b9f\u306b\u8ff7\u5b50\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3060\u304b\u3089\u50d5\u306f\u3001\u6700\u521d\u306b\u3053\u3046\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u300cGA\u306f\u6570\u5b57\u304c\u591a\u3044\u3067\u3059\u3002\u3067\u3082\u6700\u521d\u306f3\u3064\u3060\u3051\u898b\u308c\u3070\u5927\u4e08\u592b\u3067\u3059\u3002\u300d<\/strong><\/p>\n\n\n\n<p>PV<br>CVR<br>CTR<\/p>\n\n\n\n<p>\u3053\u308c\u3060\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7406\u7531\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>PV<br>\uff1d\u4eba\u304c\u6765\u3066\u3044\u308b\u304b<\/p>\n\n\n\n<p>CVR<br>\uff1d\u6210\u679c\u304c\u51fa\u3066\u3044\u308b\u304b<\/p>\n\n\n\n<p>CTR<br>\uff1d\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u304b<\/p>\n\n\n\n<p>\u3053\u306e3\u3064\u3067\u3001<strong>\u30b5\u30a4\u30c8\u306e\u57fa\u672c\u7684\u306a\u52d5\u304d\u304c\u5168\u90e8\u5206\u304b\u308b<\/strong>\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u4eba\u306b\u3068\u3063\u3066\u5927\u4e8b\u306a\u306e\u306f\u3001GA\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br>\u307e\u305a\u3001<strong>\u3069\u3053\u3092\u898b\u308b\u304b\u3092\u77e5\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GA\u306f\u307e\u305a\u300cPV\u300d\u3092\u898b\u308b<\/h2>\n\n\n\n<p>\u6700\u521d\u306b\u6559\u3048\u308b\u306e\u306fPV\u3067\u3059\u3002<\/p>\n\n\n\n<p>GA4\u306e\u753b\u9762\u3092\u958b\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5de6\u30e1\u30cb\u30e5\u30fc<\/p>\n\n\n\n<p>\u30ec\u30dd\u30fc\u30c8<br>\u2193<br>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<br>\u2193<br>\u30da\u30fc\u30b8\u3068\u30b9\u30af\u30ea\u30fc\u30f3<\/p>\n\n\n\n<p>\u3053\u3053\u306b\u51fa\u3066\u304f\u308b<\/p>\n\n\n\n<p><strong>\u8868\u793a\u56de\u6570<\/strong><\/p>\n\n\n\n<p>\u3053\u308c\u304cPV\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u4eba\u306b\u306f\u3053\u3046\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u300cPV\u306f\u30da\u30fc\u30b8\u304c\u4f55\u56de\u898b\u3089\u308c\u305f\u304b\u3067\u3059\u3002\u300d<\/strong><\/p>\n\n\n\n<p>\u3053\u3053\u3067\u3064\u3044\u3067\u306b\u3001\u3082\u3046\u4e00\u3064\u3060\u3051\u6559\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53f3\u4e0a\u306e\u65e5\u4ed8\u3067\u3059\u3002<\/p>\n\n\n\n<p>GA4\u306e\u6570\u5b57\u306f\u3001<strong>\u671f\u9593\u3092\u5909\u3048\u308b\u3068\u5168\u90e8\u5909\u308f\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u65b0\u4eba\u3068\u4e00\u7dd2\u306b<\/p>\n\n\n\n<p>\u65e5\u4ed8<br>\u2193<br>\u7d76\u5bfe\u65e5\u4ed8<\/p>\n\n\n\n<p>\u306b\u5909\u66f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b<\/p>\n\n\n\n<p>\u6bd4\u8f03\u3092ON<br>\u2193<br>\u524d\u5e74\u540c\u671f<\/p>\n\n\n\n<p>\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3060\u3051\u3067\u3001PV\u306e\u898b\u3048\u65b9\u304c\u304b\u306a\u308a\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u3053\u306e\u30da\u30fc\u30b8\u3001\u53bb\u5e74\u3088\u308a\u4f38\u3073\u3066\u308b\u3093\u3067\u3059\u306d\u300d<\/p>\n\n\n\n<p>\u65b0\u4eba\u304c\u521d\u3081\u3066\u6570\u5b57\u3092\u8aad\u3081\u308b\u77ac\u9593\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6b21\u306fCVR\u3002\u30b5\u30a4\u30c8\u306e\u6210\u679c\u3092\u898b\u308b<\/h2>\n\n\n\n<p>\u6b21\u306b\u6559\u3048\u308b\u306e\u306fCVR\u3067\u3059\u3002<\/p>\n\n\n\n<p>GA4\u3067\u306f<\/p>\n\n\n\n<p><strong>\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u7387<\/strong><\/p>\n\n\n\n<p>\u3067\u898b\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30ec\u30dd\u30fc\u30c8<br>\u2193<br>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<br>\u2193<br>\u30a4\u30d9\u30f3\u30c8<\/p>\n\n\n\n<p>\u3053\u3053\u3067<\/p>\n\n\n\n<p>\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u6570<br>\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u7387<\/p>\n\n\n\n<p>\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u4eba\u306b\u306f\u3053\u3046\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u300cCVR\u306f\u3001\u6765\u305f\u4eba\u306e\u3046\u3061\u4f55\u4eba\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u305f\u304b\u3067\u3059\u3002\u300d<\/strong><\/p>\n\n\n\n<p>Looker Studio\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u306f\u3001<br>\u3053\u306e3\u3064\u3092\u4e26\u3079\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bb\u30c3\u30b7\u30e7\u30f3<br>\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u6570<br>\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u7387<\/p>\n\n\n\n<p>\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u3092\u4f5c\u308b\u5834\u5408\u306f<\/p>\n\n\n\n<p>\u633f\u5165<br>\u2193<br>\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9<\/p>\n\n\n\n<p>\u6bd4\u8f03\u671f\u9593<br>\u2193<br>\u524d\u5e74\u540c\u671f<\/p>\n\n\n\n<p>\u30b9\u30bf\u30a4\u30eb<br>\u2193<br>\u6bd4\u8f03\u30e9\u30d9\u30eb\u8868\u793a<\/p>\n\n\n\n<p>\u3053\u308c\u3092ON\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u4eba\u306b\u6570\u5b57\u306e\u5909\u5316\u3092\u898b\u305b\u308b\u306b\u306f\u3001<br><strong>\u6bd4\u8f03\u8868\u793a\u304c\u4e00\u756a\u5206\u304b\u308a\u3084\u3059\u3044<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6700\u5f8c\u306fCTR\u3002\u30af\u30ea\u30c3\u30af\u306e\u6570\u5b57<\/h2>\n\n\n\n<p>3\u3064\u76ee\u306fCTR\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306fGA\u3068\u3044\u3046\u3088\u308a\u3001<br>\u5e83\u544a\u3084Search Console\u3067\u4f7f\u3046\u6570\u5b57\u3067\u3059\u3002<\/p>\n\n\n\n<p>Search Console\u306e\u5834\u5408\u306f<\/p>\n\n\n\n<p>\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<br>\u2193<br>\u5e73\u5747CTR<\/p>\n\n\n\n<p>\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>CTR\u306f<\/p>\n\n\n\n<p><strong>\u30af\u30ea\u30c3\u30af\u6570 \u00f7 \u8868\u793a\u56de\u6570<\/strong><\/p>\n\n\n\n<p>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u4eba\u306b\u306f\u3053\u3046\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u300c\u898b\u3089\u308c\u305f\u4e2d\u3067\u3001\u3069\u308c\u304f\u3089\u3044\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u304b\u3067\u3059\u3002\u300d<\/strong><\/p>\n\n\n\n<p>\u3053\u3053\u307e\u3067\u6765\u308b\u3068\u3001\u65b0\u4eba\u306e\u982d\u306e\u4e2d\u3067\u3053\u3046\u6574\u7406\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>PV<br>\u2192 \u4eba\u304c\u6765\u3066\u3044\u308b<\/p>\n\n\n\n<p>CTR<br>\u2192 \u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b<\/p>\n\n\n\n<p>CVR<br>\u2192 \u6210\u679c\u304c\u51fa\u3066\u3044\u308b<\/p>\n\n\n\n<p>\u3064\u307e\u308a<\/p>\n\n\n\n<p><strong>\u4eba \u2192 \u30af\u30ea\u30c3\u30af \u2192 \u6210\u679c<\/strong><\/p>\n\n\n\n<p>\u30b5\u30a4\u30c8\u306e\u6d41\u308c\u304c\u898b\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u304c\u7406\u89e3\u3067\u304d\u308b\u3068\u3001GA\u306e\u753b\u9762\u306f\u6025\u306b\u8aad\u307f\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4eca\u65e5\u304b\u3089\u3069\u3046\u3059\u308b\uff1f\u672a\u6765\u306e\u81ea\u5206\u3092\u52a9\u3051\u308b\u6e96\u5099<\/h2>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u5148\u8f29\u306e\u5c0f\u3055\u306a\u6e96\u5099\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u4eba\u6559\u80b2\u3092\u5b8c\u74a7\u306b\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br>\u3067\u3082\u3001<strong>1\u3064\u3060\u3051\u6e96\u5099\u3057\u3066\u304a\u304f\u3068\u697d\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u305d\u308c\u306f\u3001<strong>\u65b0\u4eba\u7528\u306eGA\u30e1\u30e2<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3053\u3093\u306a\u611f\u3058\u3067\u3059\u3002<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">GA \u6700\u521d\u306e3\u3064PV<br>\u30da\u30fc\u30b8\u304c\u898b\u3089\u308c\u305f\u56de\u6570CVR<br>\u6765\u305f\u4eba\u306e\u3046\u3061\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u305f\u5272\u5408CTR<br>\u8868\u793a\u3055\u308c\u305f\u4e2d\u3067\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408<\/pre>\n\n\n\n<p>\u3055\u3089\u306b\u5834\u6240\u3082\u66f8\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">PV<br>\u30ec\u30dd\u30fc\u30c8 \u2192 \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u2192 \u30da\u30fc\u30b8\u3068\u30b9\u30af\u30ea\u30fc\u30f3CVR<br>\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u7387CTR<br>Search Console \/ 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